Explore Entertainment, SARL | As part of our firm’s global real estate consulting practice, we prepared a conceptual re-use plan of the failed Ciudad de la Luz film studio. The re-use plan included parts of the original development with new ancillary projects throughout the resort-city property.
Confidential client | Strategic marketing concepting to support new resort positioning to attract guests. The intention was to reposition the gaming resort’s perceptions among its guests, and new guests, in a more compelling way.
aec R&D | As immersive environments designers, over the years we have devised interesting ways to adapt technologies and show methods to application in location-based entertainment settings. These adaptions include aspects of the EASIL show techniques. We have a comprehensive approach coming to market, that we are now beta testing with clients.
Big idea exploration and experiential design, site selection, and market / financial analysis for a proposed destination resort based upon the interests of extreme sports enthusiasts. Special analysis consideration to long-haul travel factors and demographics of the target market. Part of the experiential design included consideration of a standing obstacle course facility for enthusiasts of such extreme running.
Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Posted information and images regarding this assignment is limited at client’s request.
