aec Ideation and conceptual design for Halloween Seasonal Attraction. Client: The Horror Company. Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
aec Confidential Client | As outdoor recreation consultants and designers, part of an overall land use planning assignment for a new master-planned community called for a new kind of public park feature. We devised a public park featuring a looped rollerblading path designed for co-use with walker and joggers.
This active participation gathering place is one of a number of AEC Wellnyss (wellness) strategies for planned communities. The looped pathway was intended to not only be functional and easy to secure, but to also be part of a high-activity gathering place for the entire community – a place-making hallmark.
Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Floribra USA / Newfield Enterprises International | Owner representative and development project managers for this public resort golf course in Orlando, Florida, design by Rees Jones. Responsibilities included oversight of facilities management company (Western Golf), including capital improvement programs. On behalf of the family office of Newfield Enterprises International (NEI), itself owned the Ibrahim brothers: HES’ Abdulaziz, Khaled, and Waleed bin Ibrahim Al Ibrahim.
This prominent public daily fee course in Central Florida, was designed, entitled, and constructed on behalf of the property’s ownership group. Falcon’s Fire golf course was designed by renowned course designer Rees Jones. Western Golf Properties was selected as the operator of the public facility, with a style intended to rival the standards of a private club.
The golf course, clubhouse and meeting facilities are the first phase of an overall build-out of Seralago, a master-planned destination resort situated just a minute or two from Walt Disney World.
aec Confidential Client | Initial conceptual design for immersive exhibit about the Apollo space program, intended for travel to museums, science centers, and major shopping malls. Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Posted information and images regarding this assignment is limited at client’s request.
aec Performance Exhibits, LLC | Conceptual design for travelling exhibit, about American football. The “big idea” for this exhibit focuses on the sport’s role in American culture and history, its traditions, youth participation, and the sports technology involved in making the sport safer for players.
The design includes 10 freestanding immersive modules gathered around a central gathering area. An augmented reality overlay was integrated with the experiential design, to allow exhibit guests to customize their exhibit experience. A popular licensed intellectual property (brand) was identified as a promotional tactic, and several national youth sports sanctioning organizations signed on as strategic partners. The freestanding modules were intended for flexible arrangement, all or in part, allowing for different kinds of display environments.
The exhibit is intended for roll-out among U.S. museums and science centers. The conceptual design for travelling exhibit is a first such product among a portfolio of planned travelling and pop-up exhibits for museums.
Illustration work shown here is a product of aec‘s Rapid Prototyping unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Graphic for ideation session to support experiential design for travelling museum exhibit.