Rapid prototyping for new arena show concept, featuring “Darby the dancing dinosaur,” as the main character. Intended as traveling format to select arenas and children’s museums.
Posted information and images regarding this assignment is limited at client’s request.
aec Atlantis Submarines, Inc. | Location-based entertainment consultants for “big idea” exploration and confirmation, and ideation, along with business plan for proposed themed recreation attraction, an offshore submarine platform off the coast of Miami, Florida. At the time, Atlantis Submarines (Vancouver) was a multi-unit operator of underwater experiences in mostly submersible submarines.
Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Morongo Band of Mission Indians | As land development consultants, StoneCreek Partners prepared a tribal economic development plan for the Morongo Indian reservation that encompasses almost 50 square miles of land. The work occurred at a time when tribal gaming operations were housed in a temporary prefabricated building situated in Cabazon (California) along Interstate 10 on the periphery of Palms Springs. The economic development plan included an analysis of regional economic growth by sectors, the feasibility of potential business projects, and the specific suitability and infrastructure availability throughout the reservation.
The tribal economic development plan included a master plan and land development strategy for all lands along the interstate that leads in and out of Palm Springs. Phase 1 conceptual plans included relocation of the tribe’s existing casino into the heart of a new master-planned development. Casino Morongo Resort & Spa, a 304-room hotel with 113,000-square-foot casino, was subsequently constructed by Perini Building Company. With its grand opening in 2004, the Morongo destination gaming resort became one of the largest tribal gaming facilities in the U.S. The Morongo Indians had their start in the gaming business in 1983, when tribal members started a bingo hall.
The Morongo Indian Reservation was established in 1876, one of nine reservations created by a Presidential executive order of President Ulysses S. Grant.
MCA Recreation Corp. / Newfield Enterprises International | Preparation of roll-out licensing program for Universal’s themed CityWalk product, later as executive helming the program, overall roll-out program management. Site selection and partnering were explored in “world city” locations worldwide, including insertion as part of retrofitting major existing mixed-use developments.
The concept was evolved for the roll-out program, focused on requirements for a freestanding location-based entertainment project. Analytics were devised for evaluating “instantaneous demand” for the product given a specific location. In addition to quantitative analytics a new behavior approach was also created, “guest trip motivation,” drawn from an exhaustive study of out-of-home consumer motivations for one kind of leisure-time experience versus another.
The retail-entertainment composition was also evolved to provide for successful implementation in many world city locations. The foundation consisted of then-owned Universal Studios products. At the time, the entertainment entity was the largest player in location-based entertainment in the U.S. with a major share of the concerts industry, film exhibition, licensed products, and specialty retail (Spencer Gifts), along with the theme parks group.
Pacific Lighting | Market and financial feasibility analysis to support repurposing of historically-significant corporate property in downtown Los Angeles. Highest and best use study, including business plan, market and financial analysis, and overall highest and best use evaluation for major facility site owned by Southern California Gas Co. in the heart of downtown Los Angeles, California.