Mall Footfall Attraction
Gordon Group Holdings | Conceptual designs for alternative forms of mall entertainment and attractions, to anchor a destination retail experience at Caesars in Atlantic City, a major U.S. East Coast gaming resort.
Show Architecture – Millennium City Hong Kong
Sun Hung Kai Properties | For StoneCreek Partners and its creative unit, the objective of this work for Sun Hung Kai Properties, was to create a compelling sense of excitement to the approach, stop, and exit, at the transit station and rail line that traversed past the front exterior of this major mixed-use project.
Recommended conceptual approaches included show systems and multi media displays integrated in the overall show architecture. The “show architecture” design included a 95-meter-long throw span light-emitting diode panel at eye level for train commuters; specialty lighting; iconography; and video projection that uses a new view-glass technology.
The Irvine Company – Hotel Portfolio
Acted as corporate asset manager to the company’s portfolio of owned / managed hotel properties, and hotel ground leases.
As part of Business Planning Dept. role, oversight of hotel division operation for purpose of asset management and corporate Board operational results reporting.
Properties under asset management included the Four Seasons Newport Beach (now The Island Hotel Newport Beach) and the Irvine Hilton (now Hyatt), as well as a portfolio ground leases related to additional commercial lodging and resort facilities.
The Irvine Company hotel portfolio, including ground lease interests, is part of a century-old, privately held company based in Orange County, California, and specializing in real estate development. The company is best known in Orange County as the developer of master-planned communities and quality commercial office, retail, and industrial properties throughout California. The Irvine Company grew out of the 185 square mile ranch founded by James Irvine and two other partners in 1864 from Mexican and Spanish land grants. The ranch at one time covered well over a fifth of Orange County, California.
Project Feasibility Evaluation
Feasibility evaluation prepared for Taos Pueblo, for new project under consideration.
CONFIDENTIAL. Assignments related to potential commercial development.
Strategic Marketing – Kyōtei Hydroplane Boat Racing
Leisure Channel Japan | Review and recommendations for increasing the venue spectator experience, and televised viewer experience, for Kyotei racing in Japan. Hydroplane boat racing is one of a few varieties of public wagering allowed under Japan’s gambling laws. The sport features professional drivers guiding speeding boats around a set course. Races take place at established venues located throughout the country.
At the time of the work, to boost attendance many of Japan’s 24 Boat Race venues offer services including information corners, general and reserved seating for races, restaurants, and shops, as well as facilities for children and game arcades.