Environmental Effects – including the use of water and fountains, Project signage, store signage, on-site billboards, wildposting, and other devices, icons, structures, and the like that could be placed in the guest environment.
Audio – including the Project’s sound system and possible point-source “entertainment sound systems.
Staging – including permanent and temporary locations and systems for special events, private functions, festivals, and the like, including thoughts about the platforms as well as articulation of the built and landscaped environment in proximity to such staging.
Images – including projected still and video images, both analog and digital, for guest presenting/viewing and/or interstitial guest effect.
Lighting – including architectural, theatrical, and event lighting possibilities, that may be introduced in the Project environment.